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Social Media Marketing | web707.com

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Become Visible

Get Social Proof. Go Viral.

Social Media Marketing

Today, anyone who takes their online marketing seriously knows that Social Media Marketing is not an option anymore. As of 2011, close to a billion people hang out on social networks every day. You simply cannot afford to ignore them. Some businesses are doing it the right way and some businesses are doing it wrong. Learning how to socialize your business isn’t about doing exactly what the big brands do, because big brands have different needs than your small business. Finding your secret social sauce shouldn’t be too difficult if you stick to your guns and integrate “social” within your business.

Become Visibile

A major benefit of having a strong social presence is increased visibility in search. As you gain credibility in your niche, your products and services will snowball in popularity. According to B2Bento, greater than 90% of B2B buyers are using social media to research purchases. Understanding how to target and find these buyers will help integrate social elements in to your sales cycle.

If you're still unsure about investing in Social Media, here are a few reasons why you should:

1. Not only do you get natural backlinks which are great for SEO, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.

2. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing. (for example: by creating contests, polls, giveaways, etc...)

3. It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

Social Proof: It's All About Strategy!

Social Media Marketing for Businesses is a true strategy game, and depending on how you play your cards, the power of the masses can play for or against you. At Web707, we make sure that your initiative goes viral in the good way.

Here's our strategy (or 8 good tips for you to consider):

1.Analyse the networks: we scan the networks and find the most appropriate ones for your niche market.

2. Set Goals / Benchmarks: what do you want to achieve? What results do you expect from your SMO initiative?

3. Find Groups and Communities: inside the social networks, we seek out the groups and communities where your target audience is gathering

4. Develop and Rollout: do you have any Content to share? If not, we can help you build it. Deploying interesting and useful content is key to capture your users' interest.

5. Identify your Evangelists / Influencers in the community: some people will be more active than others in your fan pages, groups and blogs. Those individuals should be rewarded in order to turn them into evangelizers for your brand. This is when the true word-to-mouth starts!

6. Offer giveaways / Develop incentives to attract more people and eventually generate more word-to-mouth. Whether it be an ebook, a t-shirt, a coupon or any kind of virtual gift, incentives are important to make people come back and talk about your brand to their friends.

7. Engage and facilitate conversations by asking questions, launching polls, quizzes, sweepstakes.

8. Measure results and adapt the strategy based on what worked and what didn’t.

Book a Strategy Session


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